You’ve heard Capt. Kevin talk about it, and you’ve heard about people talking to him because of it. It’s the official WTF – Where’s The Fish? Outdoors Show hat!
Guaranteed to get a double-take at the boat ramp, the bait shop, your favorite watering hole – or anywhere else, for that matter! The WTF Hat turns heads right away—maybe it’s that bright red color? And then those big white letters really get ’em gawking. This hat hooks people as well as you hook fish—it’s a proven conversation starter and the ultimate icebreaker everywhere you wear it.
We know you get the attraction, but what good is it if it’s not comfy to wear? No worries there; the WTF Hat delivers comfort right along with the style and humor. It features a relaxed fit, super-soft cotton twill, a pre-curved bill, and an adjustable back strap. What does all that mean? It feels perfectly broken in the moment you put it on your head.



Features & Specs
- Embroidered text and graphic in clean white contrast stitching
- 100% garment-washed premium cotton twill
- OSFM (One Size Fits Most) with an adjustable self-fabric strap closure
- Pre-curved brim with multi-row stitching
- 6 sewn eyelets for omni-directional ventilation